My love/hate relationship with social media, how about you?

I recently decided to change Plum Jewelry blog content in order to make it more personal, sharing my entrepreneurial journey with you, with the up...

Your guide to ethical shopping

Have you watched Stacey Dooley’s documentary on fast fashion? She said ‘it’s not that people don’t care, it’s that they don’t know’. There’s so muc...

Why does some jewelry tarnish or oxidize?

Have you ever worn a ring for a few days and found yourself with a green discoloration on your finger? It is far from a great experience!  Like mos...

3 steps to the perfect minimalist look

Everyone has their own definition of a successful minimalist look. For us, a minimalist look is interesting if it is elegant and very structured, "...

What determines the price of a piece of jewelry?

Have you ever wondered why jewels vary that much in prices? In fact, the answer lies in 3 simple factors : materials, hand workforce and uniqueness...

Your guide to gifting a jewel to someone you love

Kimberly, a dear customer, recently bought 6 rings to give as gifts to her bridesmaids. Aurélie, the owner of Plum, accompanied her in her process ...

What is 925 sterling silver?

What is 925 sterling silver? Sterling silver 925 is not considered as pure silver, since it consists of 92.5% silver, and the remaining part is mo...

Plum Jewelry, l'élégance poids plume

"Aurélie Otto, parisienne d’origine et globe-trotteuse, a posé ses valises à Montréal il y a quelques mois. Attirée par l’entrepreneuriat, elle se ...

Pourquoi avoir lancé ma marque de bijoux Plum Jewelry ?

Plum Jewelry est officiellement né en juillet 2017, mais en réalité, cette idée et passion pour les bijoux minimalistes datent de 2013. J'ai toujou...

L'or et son carat - Connaissez-vous la différence entre l’or 10 carats et 14 carats ?

Connaissez-vous la différence entre l’or 10 carats et 14 carats ? Voici un petit guide qui pourra vous aider dans votre choix, présentant les avant...