Your guide to ethical shopping

Have you watched Stacey Dooley’s documentary on fast fashion? She said ‘it’s not that people don’t care, it’s that they don’t know’. There’s so much truth and power in that phrase. If we do care, a belief we share with Stacey, imagine what could happen if we did know more about the practices of the fashion industry?

Second to the meat industry, the fashion industry is the most polluting for the planet. Our goal with this post is to help you be a more intentional and ethical consumer where you can. Not just in terms of the brands you buy from but also what you buy at all. Do I really need this? What value will this add to my life? are questions you can ask yourself on repeat when you are considering a purchase. 


Tips for creating an ethical wardrobe 

Go slow
As tempting as it can be to throw everything you own out and reinvent yourself overnight, we would encourage you to make changes gradually. Switching your entire wardrobe at once will not only cost a fortune but it will also generate unnecessary waste. After your decluttering session, look to slowly replace and rebuild. Choosing from our collection of solid gold ethically made jewels is a really good place to start.

Consider ethics
Be committed to buying from more sustainable ethical brands, like us, who care about the impact their products have on the planet. There are some beautiful ethical brands emerging that make you feel like a better human when you buy from them. You know their employees are paid a good wage, fabrics are given careful consideration and it feels good to support the visionaries who are fighting for the good of our planet.

Aim for less but better
Quality over quantity is the motto here at Plum. That doesn’t mean everything you buy has to be the very best of its kind and cost a fortune but owning quality products that have been made to last can save you money in the long run as you don’t need to replace things as often as you did when you bought higher quantities of cheap, poorly made products.

No doubt there is a privilege side to being able to buy quality products as the initial outlay is always (and should be) greater, but it’s a conscious consumer decision you want to make where you are able. You’ll know in your heart you’ve made the right decision.